Thomas and Joyce, Inc. A Strategic Problem Solving Company


“Beauty is in the Eye of the Beholder”

TJI as a reputation for having an “eye for the esthetic.” Our graphic designs, both print and Internet, have provided clients with distinctive brand identification. TJI puts in the extra effort to make each graphic design distinction, and in keeping with the image of the client. We do not do “boiler plate” or “off–the-shelf” work. By clicking on the links below, you can see the work of TJI for very different types of users. The range from the civic tone of the Public Policy Caucuses and the Illinois Committee for Honest Government to the whimsical style of – or the chic elegant imagery of Maynard, Inc.
Both in function and form, website should provide "instant impression" that reveals the purpose and style of the Internet service.  For this reason TJI produces truly distinctive sites.

We specialize in simple websites that clients can update themselves, with modest training and without the need to hire highly technical experts. In addition, TJI can generally produce a website or graphic treatment at a fraction of market rates.
Acrapulate, Inc. website design by Thomas and Joyce, Inc.From the onset, TJI recognized that this was a “silly site,” with great emphasis on the self-effacing character of users. It is fill with whimsy and entertaining features. Every thing on the site, including the cartoons, were custom created for the site.
(click here to visit the Acrapulate site)

Harbin Business Exchange
The Harbin Business Exchange ( is a site designed to promote China’s northernmost major city.  It is a region of China that was little known to the western world – and usually thought of as a remote and desolate place.  The purpose of the site was to introduce the beauty and benefits of Harbin primarily to the business community, but also in terms of culture and tourism.  The site was designed to serve many purposes.  The banner portrays the dynamic vision of the city.  Chinese culture is reflected in the dominant use of red.  The site is designed to provide a great deal of information and still remain user friendly.  Through “events,” visitors can follow the chronology of trade missions to Harbin and delegations visiting the United States.  In another section is the summary of the latest business opportunities.  Those interested in tourism can visit the spectacular International Snow and Ice Festival.

Illinois Committee for Honest Government
Like the PPC, the imagery of the ICHG is a mix of patriotic and civic activism. Here, TJI capture the more grassroots approach, and the focus on government reform as a principle objective.

Maynard, Inc.
Maynard, Inc. website design by Thomas and Joyce, Inc.In introducing Maynard line of cosmetics on the Internet, the objective was to give a strong traditional image, in keeping with the company’s long history, while providing an easy to read “airy” format. The distinctive pastel and light color treatment present a hygienic impression, yet are distinctive in the hues.
(click here to visit the Maynard website)

Public Policy Caucuses
Public Policy Caucuses website design by Thomas and Joyce, Inc.The graphics for this page were designed to present a very strong patriotic imagery without resorting to typical iconic downloaded images. The stylized “flag” offers the civic imagery with out belaboring the point. Since this is a civic activist cite, the challenge was to enable users to take advantage of the sites many features without confusion. Both in written copy and site functionality, the PPC site provides maximum efficiency with eye pleasing imagery.
(click here to visit the Public Policy Caucuses website)

Our own, of course …
Thomas and Joyce, Inc.
Our desire was a clean and simple, easy-to-use site that did not fall into the trap of cliché business images.

  TJI believes that graphics are powerful elements in communication. The are more than a pretty design. Graphics and logos should reflect the image and purpose of the client. The best logos are those that convey their message without the need of prior knowledge or extensive explanation. If the target market does not “get it” instantly … consciously or subconsciously … the graphic is not doing its job.  
  Best Friend Products/Dog Gone Bag  

Dog Gone Bag Design by Thomas and Joyce, Inc.In branding a start up company around a new dog waste disposal product, TJI created the name of the company as Best Friend Products, Inc., and designed the dog tag logo in environmental green.

Best Friend dog tag logo designed by Thomas and Joyce, Inc.TJI also created the name and the graphics for the product itself, the Dog-Gone Bag. The cartoon dog was created to give the product a whimsical image. In conjunction with the name of the product, the intent was to create a “say it all” graphic. The cartoon dog and the title provide instant eye recognition as to the use of the product. It was entire treatment was to convey the use without allusions to the distasteful side of the products use.

  Chicago Movie Center Corporation  
  In another start-up situation, TJI opted for the most basic movie iconography – the film strip. Each Chicago Movie Center Corporation logo design by Thomas and Joyce, Inc.frame provides an idea space for text and graphic that can be changed for various uses. It allows the logo great utility and flexibility for letterhead, brochures and animated uses. The use of open frames at each end gives a sense of no beginning … no ending.
  City Club of Chicago  
  The City Club of Chicago was founded in 1903, and its original logo emphasized the imagery of the times, focusing on influence of development, transportation and industry in bold back silhouette. In more modern times, the touted imagery appeared negative, seeming to depict pollutions and substandard housing. In 1976, the City Club adopted a design created by then Executive Director Larry Horist, Thomas and Joyce graphic design, City Club logonow president of TJI. The new design used serif type face to convey tradition, but used an open format to give the new logo a clean lightness. The vague imagery of the original was replaced with the highly distinctive image of the iconic Water Tower. As a major survivor of the Great Chicago Fire of 1871, the Water Tower boldly breaks through the medallion borders to show strength and determination. The distinctive six-pointed stars and internal stripes represent the Chicago flag.
  City Club of Chicago – Brochure  
  In order to depart from the stodgy format of many civic organization and association brochures, TJI created a cartoon format featuring a typical luncheon scene. This made the City Club an attention grabber, standing out on tables and display racks at seminars, conventions, and display locations. The imagery showed a happy and diverse membership. The cartoon “balloons” were then employed to make certain relevant statements about the City Club. In a doff of the cap to a bit if insider whimsy, the character at the podium was a real caricature of long-time City Club President Thomas Roeser. The overall humorous approach portrayed the Club as a fun organization – essentially softening the hard edge of civic reform that was the backbone of the City Club.
  Free Enterprise Legal Defense Foundation  
  The scales of justice cropped up again in an unrelated design. A start-up legal defense public interest group need a new logo. Free Enterprise Legal Defense Foundation letterhead design by Thomas and Joyce, Inc.Here TJI developed a very simple stylized flag with a scale of justice replacing the field of stars, creating an instant melding of patriotic imagery and the legal profession.
  Green America Project  

Green America Project (GAP) is a new environmental interest group designed to bridge the “gap” between environmental activists and the corporate community.  The basic design features a stylized version of the “yin and yang,” or the middle ground between opposing forces.  The circle is open at the top, leaving its completion to the visual effect of the cityscape.  The allusion is to the endless openness of sky and space.  The bold black of the “corporate city” is balanced by the green expanse as a foundation.  It serves visually to express both the open expanse of green space and the specificity of a single stylized leaf.  Between these major elements lies a blue river-like image that begins in the “distant” left, flowing to the closer right.  Like the space between the yin and yang, the “river” reverses itself, both dividing and unifying the more dominant impressions of town and country.  The image was designed to allow for a second purpose -- incorporating the name of the organizations for use in larger presentations, such as billboards, placards, banners, and podium signs.  (Principle designer: Xiong Neng Her)

HHH International, Inc.
  Thomas and Joyce Graphic Design, HHH International logoHHH International, Inc. was a start up company with it s primary focus on China. This distinctive design represents the three “H’s” in a stylized form that is reminiscent of a Chinese character. While it is an invented “character,” it is similar to existing Chinese characters that have positive images. It has a cross culture appeal.
  These logo was created for the Illinois Manufacturers Association’s Manufacturers Political Action Committee (MPAC). The loge retained the MPAC anagram as the centerpiece of an expanded logo “IMPACT.” The idea was to convey the notion that the political funds would have and “impact” on the elections. The outline of the state of Illinois symbolized the groups state-wide reach and served as the “I” in IMPACT. The open face “T” completed the word while retaining MPAC as an obvious element. In a variation of the use, a target (or impact point) indicates the location of the state capital, where MPAC contributions were to have the greatest “impact.” The bold, unscreened colors, and all the elements of the loge were designed to convey strength, confidence and results.
  The Legality of Microfilm  
  Cohasset, Inc. specialized in the storage of critical data. TJI was invited to undertake the branding and graphic imaging of the company’s new resource book and services regarding the legal requirement of data storage and usage. The scales of justice reinforced the main thrust of the resource material. The background curved “box” is actually the organizational chart symbol for data storage – recognizable to professionals.
  Mighty Meigs  
  In the original 2000 successful effort to reopen Meigs Airport, the Public Policy Caucuses created a cartoon logo that would attract attention, symbolize the civic effort, and convey confidence in a light hearted fashion.  Since Meigs is a small airport, a cartoon image was created to convey strength and determination.  It subtly reflected the situation as a conflict between the noble civic community and the all-powerful of City Hall.  The Mighty Meigs logo appeared on flyers, petitions, t-shirts and baseball caps.  Posters were used in conjunction with public hearings and legislative testimony.  As planned, the logo drew attention to the cause, and was a key element in the successful reopening of Meigs Field at that time.  (It was five years later that the Mayor of Chicago, fearing another civic battle and potential defeat, that he illegally ordered the physical destruction of the runway on a Sunday in the darkness of night.)
  Saugatuck Antique Emporium  
  Saugatuck Antique Emporium design by Thomas and Joyce, Inc.Analyzing most antique shop signage and graphics revealed that existing type faces were either inappropriate or a cliché. Failure to find just the right look for a new business, TJI resorted to creating a new and unique type face. Certainly to show traditionalism, the new style had to be serifed. The open face style give the logo a traditional look with an airy lightness. The use of overlapping letters created a solid oneness to the overall design – yet the letter are easily readable. This was critical because the logo was to be used on billboard signs and small price tags. Students of calligraphy will not the doff of the cap to a Gothic style, but still unique enough to defy total attribution.
  The Suburban Republican  
  TJI pioneered the use of a newspaper format as a means of getting away from traditional political literature. The concept was to allow for more material to be presented to voters in an easy-to-read fashion. The graphic treatment was to look as much like a community newspaper, but still convey the political informational purpose. It has to walk the careful line between looking interesting enough to read as a publication and appearing to attempt to deceive the public into believing it was an actual newspaper. The name “The Suburban Republican” was a simple means of indicating that the race was a Republican effort in the suburbs. The name of the paper was to serve as a “To” at the top of a memorandum. It was prepared for suburban Republicans. The use of a serif typeface was used to convey traditionalism, but the open face made if more friendly. The party affiliation was further underscored by the use of an elephant. The particular image was intentionally selected to represent the GOP but not be the commonly used Republican icon images. This kept the balance between campaign literature and real news. The newspaper format enabled the campaign to present various features in one publication – including an endorsement editorial.
  Sky-Line Club of Chicago  
  Thomas and Joyce graphic design, Sky-Line Club logoIn creating a totally new logo for the prestigious Sky-Line Club of Chicago, TJI employed a script font, but embellished it with a series of natural flourishes that intersected and intermingled to create a subtle and unique “medallion” effect.
  Tammany Toad  

The Tammany Toad Award (click here to view) was named after the infamous New York political machine that was known as “Tammany Hall." The name, now synonymous with political hackery and corruption, alludes to the meeting place of the old political machine’s hierarchy and cronies. The Award is presented periodically by the Public Policy Caucuses in order to draw attention to public officials who subvert democratic principles, and whose actions place partisanship and personal political power ahead of the best interests of the taxpaying public.

The humanized Tammany Toad logo, with it bowler hat, vest, watch chain, cigar and pinky ring, evokes the image of the “ward heeler” popularized in the 19th Century cartoons of Thomas Nast. The toad, itself, refers the negative connotation of the expression “old toad” as a mild rebuke. The background imagery of the Award certificate adds another reference to old style corrupt politics with the photo image of Hinky Dink McKenna, a historic Chicago political figure who personified vice and corruption. McKenna’s partner in “crime,” Bathhouse John Coughlin is seated to the right, but cannot be seen since Tammany Toad is sitting on his face, an graphic consequence that is all too fitting.

The Tammany Toad image was created by, in is the intellectual property of, Thomas and Joyce, Inc. The use of the image and concept has been granted to various organizations in the past. It is currently granted exclusively to the Public Policy Caucuses, a citizen-based, public interest advocacy group.

If you have nominations for the Tammany Toad Award, please send them along. There is not special nomination process, nor panes of distinguished judges. If we think you have a winner, they we be presented the Award, and you may take public credit or request anonymity for your submission.

  The Tobacco Institute  

Thomas and Joyce graphic design, The Tobacco Institute logoUsing more of a minimalist approach, this logo for the tobacco industry civic programs intentionally moves away from anachronistic traditional imagery. It is intended to shift the impression from an old “dusty” industry to something sleek and more contemporary. The beauty and effectiveness of this logo is its stark simplicity. It conveys the tobacco image in a severe stylized presentation.

To get away from the ubiquitous “boring” dinner program, the TJI team created a new concept. Each annual dinner program featured a stylized image of the Guest of Honor, with little or no copy. Not only was the cover distinctive in its own right, but placed at each seat, the provided a much more appealing room environment than the traditional printed programs.

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